Dummy portfolio · performance cases

Results that look credible.

A polished results page for a paid-ads consultant template. The numbers below are dummy examples, made to show how client cases can be presented professionally.

Portfolio examples

Dummy case studies

Use these as placeholders until the business has real client results, testimonials and screenshots.

Social media apps on phone
Ecommerce · Meta4.8x ROAS

Nordic skincare store

Creative testing, new retargeting structure and cleaner product-feed campaigns.

+312%Revenue
-41%CPA
Audience whiteboard notes
Lead gen · Google£14 CPL

Local home-service company

Search campaigns rebuilt around high-intent keywords and stronger landing-page messaging.

-67%Cost/lead
3.4xLead volume
Analytics dashboard
SaaS · Paid search182 trials

B2B software startup

Tracking fixes, sharper ad groups and a new trial-focused landing page.

+86%Trials
2.9xPipeline
Marketing desk planning
Retail · Shopping38% MER

Online lifestyle retailer

Product segmentation, feed cleanup and profit-based budget allocation.

+54%Orders
-22%Waste
Orange loudspeaker on orange background
Course sales · Meta2.7x CPA

Online education brand

Funnel split test with new ad angles, proof-led copy and weekly creative rotation.

+143%Sales
5 weeksTest period
Audit · Account fix£6.2k saved

Agency handover audit

Removed duplicated spend, fixed conversion tracking and simplified the reporting view.

28 daysCleanup
31%Budget saved

Note: These are fictional portfolio examples for template/demo use. Replace them with real client names, screenshots and documented results before publishing as a live consultant website.

Why this page works

Simple proof structure

The layout makes it easy for visitors to understand the client type, the work done and the outcome.

01

Clear niche

Each card shows platform and business type immediately.

02

Fast metric

Big numbers make the result scannable on mobile.

03

Short story

One sentence explains what changed in the account.

04

CTA ready

The page naturally pushes visitors toward booking a call.

Collaborative laptop sessionShow the work behind the winEven placeholder cases feel more real when the visuals hint at process and collaboration.
Black and white strategy meetingMake proof feel premiumMix screenshots, workspace shots and simple numbers to build trust fast.
Ready to customize

Turn dummy cases into real proof

Swap the placeholders with actual client wins, screenshots, testimonials and campaign screenshots when the portfolio is ready.