Capture buyers with intent
Search, Shopping and Performance Max campaigns structured around margin, intent and conversion quality.
- Search campaign rebuilds
- Shopping and feed improvements
- Negative keyword cleanup
- Budget allocation by profit potential
Paid media services
Campaigns built to scale, not just spend.
Google Ads, Meta Ads, tracking and conversion work handled as one joined-up growth system. We find the waste, fix the funnel and push the channels that pay back.
Built for ecommerce, lead-gen and local service businesses
Account audit snapshot
Ad' Lucent diagnostic
LiveAd' Lucent diagnostic
Wasted search spend£1,240/mo
Tracking confidenceNeeds work
Creative fatigueHigh
Scale potentialStrong
Core services
Everything paid ads needs to perform
No isolated channel work. Ads, tracking, landing pages and reporting are all tuned together.
Creative testing that finds winners
Facebook and Instagram campaigns with structured creative testing, audience learning and fast budget reallocation.
- Ad concept and angle testing
- Retargeting and prospecting setup
- Creative fatigue monitoring
- Weekly scaling decisions
Make decisions on real data
Clean conversion tracking across GA4, Google Ads, Meta Pixel and server-side setups where relevant.
- GA4 event cleanup
- Meta Pixel and CAPI checks
- Google conversion actions
- Simple dashboard reporting
Turn more clicks into customers
Landing page fixes that improve trust, clarity and conversion rate before more budget gets pushed through.
- Landing page reviews
- Offer and CTA improvements
- Message match from ad to page
- Friction and trust fixes
Platforms
Channels we can run
Choose one channel or connect them into a full-funnel paid media setup.
Google Search
Best for high-intent leads, local services, B2B and products where people are already searching.
Shopping & PMax
Product-led campaigns with feed cleanup, margin-aware spend and tighter conversion signals.
Meta Ads
Facebook and Instagram campaigns for creative testing, retargeting and scalable acquisition.
Ways to work
Pick the level that fits
Keep it lean with an audit, or hand over the full paid media machine.
One-off
Account teardown
A focused audit of your current setup with clear fixes ranked by impact.
- Campaign and tracking review
- Waste and opportunity map
- Action list you can keep
Most popular
Monthly management
Hands-on campaign management, testing, reporting and weekly improvement.
- Google and/or Meta management
- Weekly optimisation
- Monthly strategy call
- Simple performance report
Growth
Scale sprint
A short, intensive push for businesses ready to increase budget without losing ROAS.
- Budget scaling plan
- Creative and funnel testing
- Tracking confidence check
- 90-day growth roadmap
FAQ
Quick answers
Do you only work with Google and Meta?
Those are the core channels, because most clients get the fastest feedback loop there. The strategy can still include landing pages, tracking and reporting around those channels.
Can you just audit my account?
Yes. The audit is built so it has value even if you implement the changes yourself afterwards.
Do I need a big ad budget?
No, but the setup must match the budget. Smaller budgets need tighter targeting and cleaner testing so money is not spread too thin.
Positioning mattersGood paid media works better when the offer is easy to understand.Strategy that stays practicalAd account decisions are paired with landing-page and funnel thinking.Reporting you can useClear screenshots and simple summaries build confidence quickly.Free, no strings
Want to see what is leaking?
Book a free 20-minute teardown and we will show you the first changes we would make to your ad account.